The festival represents a celebration of music and culture and has become a platform to encourage and promote the music of emerging and local artists. The festival also promotes diversity, inclusion and is committed to being a sustainable and environmentally friendly event. Every year, as part of the celebration of each edition, Cerveza Tecate launches a special commemorative collector's edition, offering attendees a unique way to take home a souvenir of the musical experience they have just lived. For several years, the task of designing these commemorative tins has been entrusted to our creative team. Our main objective is to create a collection of Tecate Beer cans that reflect the essence of the festival, always maintaining the identity and values of the brand. Each year, as is the tradition, the poster includes a lion with a different illustration style from previous editions, and our job is to analyze it and study its most representative elements in each edition. Based on these elements, we create different proposals for how they can be integrated into the structure and elements of the Tecate brand. The result is special edition cans that represent each edition of the festival, which become a unique collection to which a new one is added each year. We are proud to work with this project because Pal Norte is the representative festival of the city where our creative studio began and we love being part of this story.